Two worlds, one habit: knowing before it matters.
Novel Approaches is a small company building software for low-frequency, high-impact events. Readinity covers the physical world; Cyberinity covers the digital one. Both start from the same observation: people don't fail these moments because they lack willpower — they fail because nobody gave them a readable state and a next step.
Internally we call that idea human state regulation. It isn't a feature and we don't expect anyone to buy it. It's the standard we hold each product to: does this help someone see their situation clearly, and act on it, at the moment it counts?
Both apps are in development. Neither is downloadable. We'd rather say that plainly than run a countdown.
Small on purpose
No growth team, no outsourced support, no roadmap written for investors.
Paid for by people
The plan is subscriptions from users, not data from them. It's the only model compatible with the above.
Slow where it counts
Software people rely on during an emergency ships when it's right, not when the quarter ends.
Ten years in emergency logistics before software. Writes the plan copy people read in the dark.
admin@novelapproaches.nlBuilt breach-detection pipelines at a security vendor and left over what they did with the data.
admin@novelapproaches.nl