Novel ApproachesPre-launch
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Readinity5 Aug 2026maintenancedata modelengineering6 min

Nobody agrees on when water expires

Bottled water, batteries, medication and insurance documents all 'expire' in four incompatible ways. Modelling that took longer than the app's entire UI.

A tinned good has a printed date. A battery has a shelf life that depends on chemistry and storage temperature. A prescription has a refill cycle tied to a person, not a product. A passport has a legal validity that interacts with the country you are flying to.

Our first model treated all of these as one date field, and it produced nonsense reminders within a week of testing — people were told to replace water that was fine and never told about a passport that expired mid-trip.

The rewrite separates three concepts: the date printed on the thing, the date it stops being useful to you, and the date we should tell you. Only the last one becomes a notification.

That third date is the whole product. Getting it wrong in either direction is how preparedness apps end up muted.

Written by the Novel Approaches team · 5 Aug 2026
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