We won't sell you an upgrade at the moment of bad news
The standard playbook is to show you a scary finding and put the fix behind a tier. It converts extremely well. We're writing down why we're not doing it, before revenue makes it tempting.
Look at how most monitoring products behave the moment they find something: a red banner, a severity score, an urgent-sounding headline, and a fix that requires the next plan up. The alarm is the funnel.
The mechanism is effective because fear compresses judgment. That's precisely why we think it's disqualifying for an app whose whole claim is that it helps you think clearly at the worst moment.
Our commitment is narrow and testable: an alert never contains an offer. What was exposed, what it puts at risk, the next two actions — nothing else in the view. Whatever the plan you're on, you get the finding and the steps.
We're publishing this now, while both apps are pre-launch and the temptation is theoretical, so that the reversal would be visible and expensive later. If you ever see an upsell inside an alert, hold it against us.